30 Second Elevator Speech

For any 30 second elevator speech learn to articulate clearly and in a compelling way, what the solutions and benefits of your product &/or service are .

We have included some elevator speech examples. Any sales training plan includes development of an elevator speech. 30 seconds is ideal. As Winston Churchill said,
"Be clear. Be brief. Be seated."

Elevator Speech - 30 second Step to Success

Many of us avoid developing an elevator speech. Ask yourself "Why do I procrastinate?" Many of us procrastinate because a traditional elevator speech sound fake or it reminds of us of school because we are told to memorize our elevator speech. For help overcoming procrastination...
Following the key points listed below makes it is much easier


Key points to keep in mind are:

  1. It should be more a conversation, a story, etc. and not a true speech. Stories are real and a natural part of conversations. It is much easier to tell a story then recite a memorized speech. Also, stories are more interesting and you can tell the story to emphasize whatever point you want to make.
  2. Adjust what you are saying to the person who you are speaking with. You want to solve their problem, not yours. Adjust which story you tell or emphasize a different point to show how you can solve their problem.
  3. Do you know "what's in it for them?" What are their needs? Your focus needs to be on them & their needs, not about you. What do you have or do that solves their problem.
  4. What makes you unique? what sets your company apart from the competition? What critical problems does your product or service solve? Spend time figuring out the answer to these questions. Go meet with the Subject Matter Experts at your company and ask them questions about specific problems. Let them tell you how they think your product or service can solve a client's problems. Get specifics.
  5. Figure a way to use examples to illustrate how your product &/or service solved a customer's real life problem and how it could help them. Talk to people in your company to find out about successes with other clients and what problem did it solve.
  6. Prepare. Practice. Practice. Practice. Be Flexible for contingencies and questions, be creative in the variations and let it flow naturally. When you prepare and practice it becomes more natural and more believable.
  7. Let your passion about your products & services show. I have found when salespeople stop and figure out what makes their product and/or service complete and figure out their stories they get even more excited about their product and/or service. That passion shows through when talking to potential clients.


Here are some elevator speech examples.

Say to the person you are talking to “It’s probably easiest if I share a recent client success story.” Tell a short story (no more than 3 sentences) on what the client's challenge, your solution, and how the client benefited.

Or start your pitch with a "what if" sentence or "Imagine..."not an elevator pitch.

Developing you 30 second elevator speech is key to you sales training plan. As you implement your business networking ideas having a great elevator speech is important.


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