A major account sales strategy helps to clarify account activities, give
you a clear picture about your client and lets you clarify your focus
and goals for the year. Try out our free Strategic Planning Template and make sure you understand your client's business buying process.
Client Profile - Put together a client profile. You will be amazed to
find out how much you do know or how little you know. Once you see
where your gaps are you can use your resources like LinkedIn, the internet,
Check out our list of social networking sites for salespeople. Check out
out Join LinkedIn page for tips and tricks to get the most out of LinkedIn.
Account Activities - What account activities will move you closer to
your sales goals?
Having a major account sales strategy is key to closing deals especially big deals. When I first started using this strategic planning template for my Major target accounts, I thought it would be a waste of time. I quickly realized how little I knew about my target account. In the process of filling out this strategic planning template I uncovered additional opportunities.
And since I had taken the time to understand their business buying process I was able to close several deals.
Check out the free templateRight-click to download this PDF template for strategic planning here.
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